office 3.11 is an organization specializing in reducing the 1.3 billion ton a year world-wide food loss, was a key collaborator in the creation of the first ever "Food Loss and Waste Reduction Promotion Act" in Japan. Is a member of Champions 12.3, an international organization managed jointly by the World Resources Institute and the Dutch Government with the shared goal of eliminating food loss and waste globally.


office 3.11, inc. uses 100% natural energy, Hachidori Denryoku (Hummingbird Power).
1% of the electricity charges is donated to the NPO that runs a food bank, another 1% is donated to the Renewable Energy Fund.

Company name office 3.11, Inc.
Date Established March 1, 2012
Address 2-17-1-1111 Saiwaicho, Kawaguchi City, Saitama 332-0016, Japan
Telephone Number 090-6106-7773 (+81-90-6106-7773)
Content PR and communications practice and strategic consulting
Areas of specialty: Food-related, Corporate Social Responsibility (CSR)
President Rumi Ide, PhD
Areas of specialty Food Loss and Waste
Mission Our purpose is
- To promote better understanding on food loss
- To reduce food loss
- To solve food loss
Vision Food is life. Cherish Life.
Capital ¥1,000,000
Qualified invoicing business Registration No. T2030001084178
古物商取引認可番号 埼玉県公安委員会許可 第431030031874号
食品衛生責任者認可番号 ・埼玉県知事資格認定 食品衛生責任者 第0101186号
・東京都知事資格認定 食品衛生責任者 第2416864号
January, 2022 Yahoo! News Personal Most Valuable Comment (MVC) award for December 2021
July 2021 Awarded MVC(Most Valuable Comment)of Yahoo! News Editorial Section
March 22nd, 2021 Food Loss and Waste Reduction Promotion Grand Prize Consumer Affairs Agency Commissioner's Award Winner Introduction Video (2 minutes)
Source: Consumer Affairs Agency official website
February 22nd, 2021 Awarded the Director-General of the Consumer Affairs Agency Award at the Food Loss
and Waste Reduction Promotion Awards
  →online award ceremony
February 2020 Awarded MVA (Most Valuable Article) of Yahoo!News Editorial Section
February 2020 Awarded MVA(Most Valuable Article)of Yahoo!News Editorial Section
December 2018 Awarded the Author Award 2018 of Yahoo! News Editorial Section
March 28th, 2018 The 2nd "Dietary Journalist Grand Prize, in food culture section, Awarded for educational activities on food loss issues →PDF
October 17th, 2017 Interview on food loss, special feature article supported
by Panasonic Corporation and Yahoo Japan Corporation
March 2017 Awarded MVA (Most Valuable Article) of Yahoo!News Editorial Section
2014 2014 Rumi Ide led Second Harvest Japan to win the award of the 1st Food Market Mottainai Award
2013 Rumi led Second Harvest Japan to win one of the 35 finalists of the 1st Nikkei Social Initiative Award
( more than 380 applicants )
2012 Rumi led Second Harvest Japan to win the encouragement award of the 1st Excellent NPO Award
2011 Rumi led Second Harvest Japan to win the PR Award Grand Prix 2011,
sponsored by the Public Relations Society of Japan.
2HJ won first place in the Social Communication category (out of 14 entries),
the first ever NPO to win the Grand Prix in the history of the award.
2011 Rumi was selected as the 2011 On Air Navi Columnist!
office 3.11 Inc. is committed to contributing to achieving SDGs (Sustainable Development Goals). Among the 17 goals, we specialize in the 12th goal
"responsible consumption and production" and aim to reduce food waste at retail and consumer level by 2030 and are working on enlightenment activities to reduce food loss..

office office japan.committed to SDGs

古物商取引認可番号/埼玉県公安委員会許可 第431030031874号
/埼玉県知事資格認定 食品衛生責任者 第0101186号
/東京都知事資格認定 食品衛生責任者 第2416864号

japan.committed to SDGs